Machine Mind AI-Generated IPA

With all of the hype around these new AI driven tools, we thought that it would be an interesting and topical experiment to allow AI to generate the concept of a beer from start to finish. Using ChatGPT, our brewers developed a beer recipe and blurb, while Midjourney crafted the artwork. But don’t worry, our very human and highly skilled brew team were still required to execute the recipe and produce this bold and tasty beer.